If you haven’t heard of Sora yet — get ready. OpenAI just announced their new video generation model, and it might be the next big disruptor after ChatGPT.
Here’s what Sora does in plain terms:
You type in a sentence like “a golden retriever surfing a wave at sunset,” and Sora creates a realistic video of it. Think of it as DALL·E but for video — and that’s just the beginning.

Why This Matters for Small Businesses and Nonprofits

While this tech may seem advanced or gimmicky at first glance, it has real implications:
- Marketing Content Creation: You could generate videos for social media, campaigns, or websites — without hiring a film crew.
- Event Simulations or Promo Trailers: Imagine creating a highlight reel for your future event before it even happens.
- Nonprofit Storytelling: Need to show what impact your grant will have? Visualize it. Sora might help you make that pitch real.

What You Should Do Right Now

This technology isn’t publicly available yet, but when it is, it’s going to change how we think about content. Here’s what you can do now:
- Stay tuned to this blog — I’ll be testing Sora the moment it drops.
- Start imagining use cases for your brand — what stories could you show with AI-generated video?
- Join the conversation — when you’re ready, I’ll teach you how to use tools like this in real time.

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